Our process
 

 


We listen to you.

We know that trusting us to tell your story is a giant-sized deal. It's a serious honor that we pinch ourselves over — and it's why we start by listening to you before uttering our first bit of direction.

It begins with your answering a savvy, get-to-the-good-stuff questionnaire, which we'll later discuss and strategize from.

We are die-hards about diving deep into this stage because we know that cutting corners here will waste your money in the long run.
 

 
 
  Preview the questionnaire  we customize for clients before diving into video planning.   

Preview the questionnaire we customize for clients before diving into video planning.

 



We hatch a plan.

Once we're fully versed in how lucky the world is to have you, then we can start master-minding the most effective plan to share your work. Most times, real personal anecdotes are hard to beat. (Go figure: humans like human stories.)

Because these narratives are best captured through natural interviews that allow personality and spontaneity to shine through, we refuse to feed you a word-for-word script or plan every shot angle. Instead, we outline a story arc with structured interview questions, key talking points, and a simple shot list — all of which you give your OK on beforehand.

Lastly, we handle all the logistics to make sure your shoot is hiccup-free, from scouting the right locations to coordinating schedules with everyone in your video.
 



We Press record.

Don't have seasoned actors? Good. We don't want 'em. 

We document real people — people who are scared at first to get in front of the lens or mic, but who time and time again tell us they forgot it existed before they knew it. We're natural, empathetic interviewers who know how to build rapport and narrative arcs. Our job is to make sure everyone we record feels relaxed and comfortable being themselves, because we know that's at least as important to the end result as adjusting the aperture.

Because our style is documentary, our crew and equipment are lightweight and efficient, meaning two or three people may be able to capture all the footage needed for your project in a day or two.
 



We edit and refine.

We start right away and we don't stop until we're convinced it's bound to blow viewers away, from the opening hook to the final fade to black.

To gut-check that we've nailed your video, we get feedback on it from at least three people who've never heard of you before. These insights are sent your way with a polished cut for a couple more rounds of review.
 



We make it all matter.

We want the film we create for you to spark action, and we know that's not going to happen if it's buried on some dark corner of the web that people are unlikely to stumble upon. That's why we take extra steps to up your film's chance of meaningful success.

Tell us your outreach goals, and we can send you tailored marketing tips and assets such as A/B video versions, click-magnet thumbnails, blog entries and social posts. We'll do whatever we can to make sure your video has the impact you want.
 

 
 
  Our promotion planner  helps you cook up a game plan for getting your video out there.    

Our promotion planner helps you cook up a game plan for getting your video out there.