Brand questionnaire

What's driving you
What's the goal of this video? Are you trying to convince people to use your service or product? Persuade donors to contribute to your organization? Raise awareness about an issue you're addressing? Differentiate yourself from the competition? The more specific you are, the better.
What are the most important takeaways you want to stick in viewers' minds?
What emotions should they experience? What tone or mood do you want your video do have?
You, in perspective
The apple of your eye
Icing